The Ado River originates at the watershed on the border between Fukui and Kyoto prefectures and flows into Lake Biwa. The rice paddies are irrigated with water from the clean Ado River and are also home to sweet fish. Mr. Akira Kojima, the representative of Shin Asahi EM Cultivation Producers Group, and his family started rice farming with the use of beneficial bacteria, hoping to preserve the coexistence of the rice paddies and the lake for the next generation. They have been using EM Technology for more than 15 years.

EM Bimi-mai, the brand name for the EM grown rice, is safe and healthy rice selected for its methods of EM cultivation.
One factor that makes EM Bimi-mai special is the healthy soil in which it is grown. Every farmer uses the same beneficial bacterium to make its soil.

They use the following three-piece set of beneficial bacteria
(i) Activated EM・1: extended solution of EM・1.
(ii) EM Bokashi: Fermented fertilizer made by fermenting rice bran with EM・1.
(iii) EM Ceramics: powder made by mixing EM・1 with clay and baking it.

Furthermore, they cultivate rice with minimal or no use of chemicals, prioritizing the safety of the consumers.