
EM Research Organization’s H&LOOP supports agriculture from the soil up under the slogan, “Enriching people and the planet, just a little.” We not only pursue sustainable agriculture but also create opportunities for people to reflect on the health of producers, consumers, and the global environment.
Based on the idea that “what grows from the soil returns to the soil,” we promote upcycling to support resource circulation, aiming for a society capable of environmental conservation, restoration, and sustainable recycling.
H&LOOP brings concept-aligned products to the Japanese market, fostering new connections among people who share the same values.
We believe that even small individual actions, when connected, can spark meaningful change. By viewing these connections as catalysts for broader movements, we can elevate them into shared aspirations that drive positive impact.
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Grow crops without pesticides, treat wastewater, and reuse plant residues, protecting the environment and reducing health risks for farmers and consumers.
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Provide fair compensation to producers and share their environmental efforts with consumers.
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Support sustainable businesses through conscious purchasing and raise awareness of environmental issues.

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Chemical and pesticide free farming.
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No third party, we are in direct contact with the farmers.
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Upcycling waste by returning it to the soil as a natural fertilizer.
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The farmer's work is recognized and remunerated.
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No additives, no colorants, no preservatives.
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Simple wrapping to avoid trash contamination.
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Adding EM to waste water so it can be reused.
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Not genetically modified.
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Using EM to keep a balanced microflora and create healthy soil.